5 Reasons to Drink Pink Wine

There are few better wines than rose for summer sipping. Try one (or all) of these.

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Reputations can be tough to shed. Perhaps none are more stubborn than rosé’s. Why? The wine industry–by cranking out millions of bottles and casks of bland, too-sweet white zinfandel in the 1980s–did its best to kill the notion that pink wine can be a tasty, refreshing, refined drink.

Today, though, rosé is no longer the pink-headed stepchild of the wine shop. According to data from the Wine Market Council, of those Americans who drink at least one glass of wine each week, 18% of the time they drink pink.

Chalk it up to a competitive global wine market, improved grape-growing and winemaking practices and a few important flag wavers such as highly regarded New Zealand winemaker Kim Crawford (in his case, with a rosé called Pansy!, mostly marketed to the gay community). Maybe it’s a combination of all three that’s made rosé one of the best value-for-dollar wine categories on the shelf.

That’s what Charles Bieler of Three Thieves Wines (click here to see Bieler’s recommended rosés), has been saying for years. He started out in the wine business in the early 1990s, promoting and marketing the rosé his father then made at Château Routas in Provence, France, by driving around the U.S. in a pink Cadillac–wearing a pink tux and top hat, no less.

Today, such gimmicks are unnecessary. Wine shops carry dozens of high-quality rosés from several different countries, including Bieler’s–one from France that his family still makes, called Bieler Père et Fils, and the other called Charles & Charles, from Washington, in partnership with local winemaker Charles Smith.

But even though rosé has regained acceptance, the same rule applies for this style of wine as any other: Education equals better buys.

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